The demise of Radio 6 Music
A concerned listener writes
I notice that today the BBC has decided, in its wisdom, to cut out both BBC 6 Music and BBC Asian Network. I have no knowledge of the latter but am a frequent listener to the former. This is a station which has shown rapid growth since it was started and now commands 500-600,000 listeners which is about 0.5% share. This is small (don’t get me wrong) but given the limited format availability (digital and internet only) this compares very favourably with the likes of BBC Radio 3 (which has just under 1%). Both provide a similar service for niche audiences yet it is 6 Music that is cut rather than 3 (which incidentally cost more per listener). I am not saying it is perfect as a radio station (Craig Charles should be kicked off without a 2nd thought!) but it is putting out good music that is not simon cowell dominated which very few other stations can offer. What can we do to save it? Or should I just accept its fate?
April 12th, 2010 at 8:53 am
Saved, but re branded for some reason. BBC are rather cleverer than we thought.